Answers orthodontists ask most about getting more patients and growing with AI.
How do orthodontic practices get more consultations?
The most effective approach combines Google Ads targeting parents and adults searching for braces and Invisalign, local SEO for map pack visibility, a website showcasing before/after results, and an AI Voice Agent that books consultations 24/7. Most orthodontic practices lose cases because parents research and call after office hours. An AI that answers at 8pm captures those high-value treatment inquiries.
What is the best way to market an orthodontic practice?
Google Ads targeting searches like "Invisalign near me," "braces cost," and "orthodontist [city]" reach patients ready for treatment consultations. Combine that with before/after showcase landing pages, Google Business Profile optimization, local SEO, and an AI Voice Agent that handles evening and weekend parent inquiries.
How much do Google Ads cost for orthodontists?
Cost per click for orthodontic keywords typically ranges from $8 to $35 depending on market competition. With average treatment cases worth $4,000 to $8,000, even one additional started case per month delivers outstanding ROI. Salois Digital tracks cost per started case, not just consultation requests.
Why do orthodontic practices miss so many consultation inquiries?
Parents research orthodontic options in the evenings after work and on weekends — exactly when most orthodontic offices are closed. By the time your office opens Monday morning, those parents have already booked with a competitor who was available. The AI Voice Agent answers every call instantly, day or night.
How does the AI Voice Agent work for orthodontic practices?
When a parent or patient calls after hours or during a busy clinic day, the AI answers within two seconds. It asks about the patient's age, type of treatment they're interested in, insurance information, and scheduling preferences. It can answer common questions about Invisalign vs. braces, treatment timelines, and financing, then books a free consultation directly into your calendar.
Is SEO worth it for orthodontic practices?
Yes. Parents compare multiple orthodontists before committing to a $5,000+ treatment. Ranking for "best orthodontist in [city]" or "Invisalign provider near me" generates free, high-quality consultations month after month. We optimize your website with treatment-specific keywords, showcase before/after results, and build your review reputation.
How fast can an orthodontic practice start getting more consultations?
Google Ads generate consultation requests within the first week. Most practices see booked consultations within two weeks of launch. SEO builds over 60 to 90 days. Paid ads and AI call handling mean you're booking consultations from day one.
What makes Salois Digital different for orthodontic practices?
We understand that parents research at night and on weekends. Our system captures those leads: Google Ads drive treatment-ready patients, the AI answers every call 24/7, landing pages with before/after showcases convert, and SEO builds lasting visibility. We track started treatment cases, not just clicks.