A patient's vision insurance renews and they need their annual eye exam. They call your practice during lunch — all lines are busy. They call the optometrist two blocks away, get booked immediately, buy new glasses and contacts there, and become a recurring patient for years. That's thousands in lifetime revenue lost because of a busy phone line.
Salois Digital builds a complete patient acquisition system for optometry practices: an AI Voice Agent that answers every call — capturing vision concerns, insurance details, and appointment preferences — while your team serves patients in the office. Combined with Google Ads targeting people actively searching for eye exams and eye care, and SEO that keeps your practice visible when patients are ready to book.
Every campaign targets patients actively searching for eye exams, glasses, contacts, and specialized eye care in your area.
Your AI answers every call while your staff performs pre-testing, helps patients select frames, and processes insurance. It captures vision plan details and books the exam before patients call another provider.
From first call to fully deployed — here's what happens when you partner with Salois Digital.
We analyze your online presence, ad accounts, Google Business Profile, reviews, and competitors.
Keyword research, campaign architecture, AI Voice Agent scripting, and landing page buildout.
Ads go live, AI call flows tested end-to-end, tracking confirmed across every touchpoint.
Full system live. Ongoing optimization, call quality reviews, and monthly reporting.
Answers optometrists ask most about getting more patients and growing with AI.
The most effective approach combines Google Ads targeting patients searching for eye exams and eye care, local SEO for map pack visibility, a website with accepted insurance plans and online booking, and an AI Voice Agent that answers every call. Most optometry practices lose patients because phone lines are busy during peak hours. An AI that answers instantly converts those callers into booked exams.
Google Ads targeting "eye exam near me," "optometrist accepting [insurance]," and "eye doctor [city]" reach patients ready to book. Combine with landing pages listing accepted vision plans, Google Business Profile with your eyewear selection and reviews, local SEO, and an AI Voice Agent that handles exam scheduling.
Cost per click for optometry keywords typically ranges from $5 to $20 depending on market competition. With patient lifetime values including annual exams, glasses, and contacts worth $500 to $2,000+ annually, the ROI is strong. Salois Digital tracks cost per booked exam and new patient acquisition.
Optometry front desk staff handle frame selections, insurance verification, contact lens orders, and patient check-ins simultaneously. Phone lines get busy during peak hours. When patients are calling to book their annual exam, they won't wait on hold — they'll call the next optometrist. The AI Voice Agent eliminates hold times entirely.
When a patient calls and your staff is busy, the AI answers within two seconds. It asks about their vision plan, last exam date, current vision concerns, and scheduling preferences. It books a comprehensive eye exam directly into your scheduling system. It can also answer questions about accepted insurance plans, office hours, and services offered.
Yes. Patients search for optometrists locally, often triggered by insurance renewal or vision changes. Ranking for "eye doctor near me" and "optometrist accepting [vision plan]" generates consistent, qualified leads. We optimize your website with insurance-specific content and build your Google Business Profile to dominate local results.
Google Ads generate exam booking calls within the first week. Most practices see new patient exams within two weeks of launch. SEO builds over 60 to 90 days. The combination means you're filling exam slots from day one.
We understand the seasonal patterns of optometry — back-to-school rushes, insurance renewal periods, and New Year resolution bookings. Our system captures every lead during these surges: ads drive patients, the AI answers every call, and SEO builds year-round visibility. We track booked exams and new patients, not impressions.
Join hundreds of medical practices scaling with AI-powered marketing.