A first-time homebuyer finds a house they love on Saturday afternoon. They need pre-approval fast and search "mortgage broker near me." They call your office — closed for the weekend. They call a competitor whose AI answers, captures their details, and schedules a Monday morning consultation. By the time you're back at your desk, that buyer is already pre-approved somewhere else.
Salois Digital builds a complete lead capture system for mortgage brokers: an AI Voice Agent that answers every call — capturing loan type, purchase timeline, and financial details — while you're on appointments or off for the weekend. Combined with Google Ads targeting homebuyers and refinancers actively searching for mortgage help, and SEO that keeps your name at the top of local results when buyers start their search.
Every campaign targets buyers and homeowners actively searching for mortgage solutions — from first-time purchases to refinances and investment properties.
Your AI answers every call while you're in closings, on appointments, or off for the weekend. It captures the buyer's timeline and needs, then books the consultation before they call another lender.
From first call to fully deployed — here's what happens when you partner with Salois Digital.
We analyze your online presence, ad accounts, Google Business Profile, reviews, and competitors.
Keyword research, campaign architecture, AI Voice Agent scripting, and landing page buildout.
Ads go live, AI call flows tested end-to-end, tracking confirmed across every touchpoint.
Full system live. Ongoing optimization, call quality reviews, and monthly reporting.
Answers mortgage brokers ask most about getting more clients and growing with AI.
The most effective approach combines Google Ads targeting homebuyers and refinancers, local SEO, a website with rate information and pre-qualification tools, and an AI Voice Agent that answers every call. Mortgage shoppers are time-sensitive — they call when they find a property and need answers fast. The broker who responds first wins the deal.
Google Ads targeting "mortgage rates," "pre-approval near me," and "home loan [city]" reach buyers ready to apply. Combine with landing pages featuring rate calculators, Google Business Profile optimization, local SEO, and an AI Voice Agent that captures weekend and evening inquiries from active homebuyers.
Cost per click for mortgage keywords ranges from $10 to $50 depending on loan type and market competition. However, with average loan commissions of $3,000 to $10,000+, even one closed loan per month from ads delivers exceptional ROI. Salois Digital tracks cost per pre-approval application and closed loan, not just clicks.
Mortgage brokers spend their days in closings, on appointments, and processing applications. Homebuyers often search and call on weekends and evenings when brokers are unavailable. Since buyers are often under contract pressure, they won't wait — they call the next lender. The AI Voice Agent answers every call instantly, capturing the lead before it goes elsewhere.
When a homebuyer calls and you're unavailable, the AI answers within two seconds. It captures their loan type interest, purchase timeline, property type, approximate income range, and preferred consultation time. It books a pre-approval meeting into your calendar and can answer basic questions about your loan programs and process.
Yes. Homebuyers research extensively before choosing a lender, and many search locally for brokers they can meet in person. Ranking for "mortgage broker in [city]" and rate-related searches generates consistent, qualified leads. We optimize your site with rate content, loan program pages, and local targeting.
Google Ads generate pre-approval inquiries within the first week. Most brokers see booked consultations within two weeks of launch. SEO builds over 60 to 90 days. Ads and AI call handling mean you're closing loans from new leads immediately.
We know homebuyers shop on weekends and call after dinner. Our system captures those leads: ads drive rate-shopping buyers, the AI answers every call 24/7 including weekends, landing pages with rate tools convert, and SEO builds visibility for when buying season heats up. We track closed loans, not website visits.
Join hundreds of financial firms scaling with AI-powered marketing.