A patient notices a suspicious mole and searches "dermatologist near me accepting new patients." They call your office during their lunch break — all lines are busy. They call the next dermatologist on Google and book a skin check within minutes. That's a new patient with potential follow-up procedures, cosmetic treatments, and years of ongoing care — gone to a competitor because of a busy phone line.
Salois Digital builds a complete patient acquisition system for dermatology practices: an AI Voice Agent that answers every call — capturing skin concerns, insurance details, and appointment preferences — while your staff manages the front desk. Combined with Google Ads targeting patients searching for both medical and cosmetic dermatology, and SEO that keeps your practice visible at the top of local search results.
Every campaign targets patients searching for dermatological care — from skin checks and acne treatment to Botox, fillers, and laser procedures.
Your AI answers every call while your front desk juggles check-ins, referral processing, and prior authorizations. It captures the patient's skin concern and books the right appointment type instantly.
From first call to fully deployed — here's what happens when you partner with Salois Digital.
We analyze your online presence, ad accounts, Google Business Profile, reviews, and competitors.
Keyword research, campaign architecture, AI Voice Agent scripting, and landing page buildout.
Ads go live, AI call flows tested end-to-end, tracking confirmed across every touchpoint.
Full system live. Ongoing optimization, call quality reviews, and monthly reporting.
Answers dermatologists ask most about getting more patients and growing with AI.
The most effective approach combines Google Ads targeting both medical and cosmetic dermatology searches, local SEO for map pack visibility, a website showcasing your treatments and credentials, and an AI Voice Agent that answers every call. Dermatology practices lose patients because phone lines are busy during peak hours and closed after 5pm when patients are researching cosmetic procedures. The AI captures those leads instantly.
Google Ads targeting "dermatologist near me," "skin check," "Botox cost," and "acne treatment [city]" reach patients ready to book. Separate campaigns for medical and cosmetic services allow precise targeting. Combine with landing pages showcasing before/after results, Google Business Profile optimization, local SEO, and an AI that books every inquiry.
Cost per click ranges from $8 to $40 depending on procedure type — cosmetic keywords like Botox and fillers tend to run higher due to competition, but the procedure values justify the spend. A $30 click that becomes a recurring cosmetic patient worth $2,000+ annually is excellent ROI. Salois Digital tracks cost per new patient across both medical and cosmetic channels.
Dermatology front desks handle complex scheduling — different appointment types, multiple providers, referral processing, and insurance verification. When calls stack up, patients get sent to voicemail. Cosmetic patients often research in the evening when the office is closed. The AI Voice Agent handles both scenarios, answering instantly 24/7.
When a patient calls and lines are busy, the AI answers within two seconds. It determines whether the patient needs medical or cosmetic care, captures their concern, insurance details, and scheduling preferences, and books the appropriate appointment type. It can answer questions about your services, accepted insurances, and consultation processes.
Absolutely. Patients research dermatologists extensively before booking — especially for cosmetic procedures. Ranking for "best dermatologist in [city]" and specific treatment searches generates free, high-intent leads month after month. We optimize for both medical and cosmetic search terms to capture the full range of patient intent.
Google Ads generate patient inquiries within the first week. Most practices see new appointments within two weeks. SEO builds over 60 to 90 days. The combination of ads and AI call handling means you're booking patients immediately.
We build separate campaigns for medical and cosmetic dermatology, understanding that these patient types search differently and convert differently. The AI Voice Agent handles both — booking skin checks during the day and cosmetic consultations from evening inquiries. We track new patients by service line so you know exactly what's working.
Join hundreds of medical practices scaling with AI-powered marketing.